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Health Therapy Products Ltd. Canadian manufacturers of Feel Better Fast 18, an excellent Natural Topical Pain Relief Gel believes in Cause Related Marketing (CRM), a commercial activity by which businesses and charities form a partnership to market an image, product or service for mutual benefit.
Years ago, the concept of Corporate Social Responsibility was embraced by only a few companies. Today that has changed dramatically, in fact the latest research indicates consumers are purchasing products associated with a good cause more than ever before. The guiding principles at the core of a successful CRM campaign and partnership are Integrity, transparency, sincerity, mutual respect and benefit.
Michael Morris CEO at Health Therapy Products, with over 30 years experience in the field, invited Elder Abuse Ontario (EAO) to participate in a unique affiliate marketing campaign to help build awareness of elder abuse and to raise funds to support the many educational and training initiatives offered by EAO.
Lou Hochman, President of Health Therapy Products Ltd. knowing Michael’s passion for supporting non-profit organizations using CRM, agreed this was an effective way to launch a new and exciting product.
Since August 2015 FBF18, has been successfully tested by health care professionals (RMT, Physiotherapists, Chiropractors, Personal Trainers and Pharmacies to name a few), with amazing results. After such a positive response it was agreed that perfect launch strategy for FBF18 was to partner around an important cause. Having been involved several years ago, in a fundraising initiative with the elder demographic, and understanding the serious abuse issues that exist in society today, Health Therapy approached EAO to propose this fundraising opportunity.
We want to help everyone understand that the pain inflicted on older adults whether from physical, financial, emotional abuse, sexual harm, neglect or abandonment, is far more serious than the pain we suffer from muscle strains, back aches, arthritis or joint pain.
By linking to this special banner ad, or this webpage FBF18, supporters can learn more
about the product and this very special partnership.
For each product purchased, EAO will receive a 20% Donation when an exclusive
CODE: EAO provided for this campaign, is applied at the point of purchase.
(EAO, is not in any way endorsing any of the products, and any liabilities are the total responsibility of Health Therapy Products Ltd, who are also assuming all costs for developing the campaign).
We invite everyone to join in the campaign to Stop Abuse, Restore Respect.